How Claude (Anthropic's AI) Decides What Businesses to Recommend
Claude is one of the most widely used AI assistants, and it has distinct characteristics that affect how it recommends businesses. Here's what to know.
Read →Case Study: How a Service Business Went From Invisible to Cited in 30 Days
A real before-and-after of what it looks like when a business builds AI visibility from scratch. The starting point, the changes made, and what happened.
Read →GEO Benchmark Report 2026: AI Citation Rates Across Industries
What do AI citation rates actually look like across business categories? Based on our audit data, here's what we found about who gets recommended and why.
Read →How to Calculate the Business Value of AI Visibility
Before you invest in AI visibility, it helps to know what it's worth. Here's a simple framework for calculating what consistent AI recommendations could mean for your revenue.
Read →GEO for Healthcare: Building AI Visibility Without Compromising Patient Privacy
Patients are asking AI for provider recommendations more than almost any other category. Here's how healthcare practices build AI visibility while staying fully compliant.
Read →GEO for eCommerce: Getting Your Products Recommended by AI
AI is increasingly the first stop for product research. Here's how to get your products and store recommended when shoppers ask AI what to buy.
Read →What Actually Happens When AI Starts Recommending Your Business
The downstream effects of AI visibility are different from any other marketing channel. Here's what businesses experience when AI starts naming them.
Read →The Complete GEO Setup Checklist: Everything to Fix, In Order
A prioritized list of every setup task that affects your AI visibility. Work through it once and you'll have covered the full technical foundation.
Read →How to Get Your Business Into Google's Knowledge Graph
Google keeps a verified database of real businesses, people, and places. Getting into it significantly improves how AI tools describe and recommend you.
Read →The Plain-Language GEO Glossary: Every Term Explained
All the AI visibility terms you keep seeing, explained in plain English. Bookmark this and use it as a reference while reading other posts.
Read →Before and After: What a GEO Audit Actually Finds
A real audit walkthrough anonymized but specific. What the gaps were, what got fixed, and what changed in AI recommendations as a result.
Read →Why Your AI Visibility Score Drops (And What to Do When It Does)
Your AI visibility was improving, then it dropped. Before you panic, read this. Score fluctuation is normal and the response depends entirely on why it happened.
Read →GEO for Professional Services: Getting Recommended When It Matters Most
People ask AI for doctor, lawyer, and financial advisor recommendations more than almost any other service category. Here's what it takes to show up.
Read →ChatGPT vs Gemini vs Perplexity: Why the Same Business Gets Different Results on Each
The three biggest AI platforms work differently. A business can be recommended on one and invisible on another. Here's why, and what to do about it.
Read →How to Set Up AI Visibility on Your WordPress Website
WordPress is the most common website platform, and getting it AI-ready is more straightforward than most people think. Here's exactly what to do.
Read →GEO for B2B Companies: Getting Recommended Before Buyers Ever Contact Sales
B2B buyers now use AI to build their shortlists before talking to any vendor. If your business isn't showing up in those searches, you're not even in the conversation.
Read →How to Run a GEO Competitor Audit (And What to Do With What You Find)
AI is recommending businesses in your category every day. Find out who it's recommending instead of you, why, and exactly how to close the gap.
Read →Does AI Know Your Business Exists? What Entity Recognition Actually Means
AI doesn't just read about your business. It builds a picture of it. If that picture is unclear, you don't get recommended. Here's how to fix it.
Read →How to Write Content AI Tools Will Actually Cite
Most business content gets ignored by AI. Not because it's bad, but because it's written for humans to browse, not for AI to pull answers from. Here's the difference.
Read →GEO for Marketing Agencies: How to Add AI Visibility to Your Service Stack
Your clients are asking about AI search. Most agencies can't answer the question. Here's what GEO is, why it's different from SEO, and how to start offering it.
Read →How to Get Your Business Cited by Perplexity AI
Perplexity always shows its sources. That makes it the most transparent AI tool for understanding why some businesses get recommended and others don't.
Read →How to Test Your AI Visibility: A Manual Audit You Can Do Today
You don't need software to find out whether AI is recommending your business. Here's a step-by-step process you can run yourself in under an hour.
Read →GEO vs SEO vs AEO: What's the Actual Difference?
Three acronyms, a lot of confusion. Here's a plain-language breakdown of what each one means, where they overlap, and which one your business actually needs.
Read →llms.txt: The File Your Website Needs and Probably Doesn't Have
There's a simple file you can add to your website that tells AI tools exactly what to pay attention to. Most businesses have never heard of it.
Read →GEO for Local Businesses: How to Get Recommended by AI in Your City
When someone asks ChatGPT for the best business in your category near them, one of two things happens. Here's how to make sure it's you.
Read →What is an AI Visibility Score (And What Does Yours Mean)?
An AI Visibility Score tells you exactly how easy or hard it is for AI tools to find and recommend your business. Here's what the number measures and how to move it.
Read →The Hidden Code That Tells AI Who Your Business Is (And Why Most Sites Are Missing It)
There's a simple addition most business websites are missing that tells AI tools exactly who you are. Here's what it is, what it does, and how to get it set up.
Read →How to Get Your Business Into Google's AI Answers
Google now answers search questions directly with AI before showing any website links. Here's what it takes to be one of the sources it uses.
Read →How to Know If Your AI Visibility Is Actually Working
Most businesses tracking their AI visibility are guessing. Here are the six numbers that tell you clearly whether it's working and what to do when it isn't.
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How AI Engines Decide Who to Recommend (And Who to Skip)
AI recommendations aren't random. They're based on specific signals your business either has or doesn't. Here's exactly what drives the decision.
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Why ChatGPT Doesn't Recommend Your Business — And How to Fix It
If ChatGPT isn't naming your business when potential customers ask for a recommendation, here are the most common reasons why — and what to do about each one.
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How to Measure Your AI Visibility (And What Good Looks Like)
AI visibility isn't a feeling — it's measurable. Here's how to audit how often AI engines are recommending your business, what to benchmark against, and what a good score actually means.
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SEO vs GEO: What Every Marketing Agency Needs to Know
SEO and GEO aren't the same discipline — and conflating them is costing your clients visibility. Here's how they differ and how agencies should be thinking about both.
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How Schema Markup Helps AI Engines Recommend You
Schema markup is the single highest-leverage technical change you can make for AI visibility. Here's what it is, how it works, and which types matter most.
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What is Generative Engine Optimization (GEO)?
GEO is the practice of making your business more likely to be recommended by AI engines like ChatGPT, Gemini, and Perplexity. Here's what it means and why it matters now.
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